Art Design - Pininfarina

Euritmica-Torino 2008, the logo is designed by Pininfarina

From the agreement between Pininfarina Extra and the committee which organizes the XXIVth European Rhythmic Gymnastics Championships, rises an emblem that has been inspired from music and the elegance of the athletes.

The graphic ofthe Euritmica logo is designed by Pininfarina. It has been officially presented together with the program of the sport event.
According to the partnership agreement with the committee which organizes the XXIVth European Rhythmic Gymnastics Championships, which will take place at the Olympic Palasport of Turin from the 5thto 7th June 2008, Pininfarina is responsible for the stylistic aspect of the new logo and it has dealt with the graphic planning of the communication material, beginning from the writing paper to visiting cards and posters.

Paolo Pininfarina, vice-president of the Pininfarina Group and managing director of Pininfarina Extra, declares: “ La nostra azienda torna ad occuparsi con passione di sport, dopo il grande successo delle Olimpiadi Invernali di Torino 2006, per le quali abbiamo realizzato due oggetti-simbolo: la Torcia e il Braciere. Siamo onorati di sostenere anche Euritmica, un evento importante per la città di Torino in un anno, il 2008, in cui sarà anche capitale mondiale del design. Questa collaborazione conferma la nostra attenzione al territorio, maturata attraverso importanti progetti sviluppati, oltre che con il TOROC, con il Museo Egizio di Torino, con lo Staff College delle Nazioni Unite, GTT, SNOS e altre istituzioni locali.

In order to design the Euritmica logo, the Pininfarina Extra’s stylists started their work from the elements exalted by this fascinating sport: human body’s flexibility,coordination, the rhythmic sense able to stir the imagination. This is a sport that allows the athlete the experimentation of an infinite range of movements and the creation of new ones, with choreographies which express harmony, class, dynamics.

So, the stylistic concept which is at the basis of the logo design has been inspired from the two protagonists of Rhythmic Gymnastics: the music and the woman. In fact the symbol is the result of the fusion between a treble and a woman standing straight, elegant and graceful: the spiral traced in the air by the satin ribbon imaginary envelopes the winding silhouette of a gymnast, as in the stave, where the little ringlet inside the treble interwinds the G line.

Pininfarina adds “Un segno minimale – conclude Pininfarina - che vuole trasmettere fluidità, grazia, armonia. In esso si riconoscono le linee guida dello stile Pininfarina: la ricerca della purezza delle forme, della semplicità delle linee e di un ideale estetico che, nel caso delle auto o degli oggetti di uso quotidiano, cerca sempre di sposare bellezza e funzionalità”.

The Euritmica projecthas been developed by Pininfarina Extra, a society which is part of the Pininfarina Groupand which is specialized in product and interior design. It was born in 1986 with a responsible task consisting in expandingPininfarina’s services, quality and abilities to industries working in all the business sectors, excluding the automotiveand public transport sectors.
This company works using all the knowledge and researches that derive from an experience of more than seventy years on the design and production of cars and other means of transport and it develops them under the direct responsibility of Paolo Pininfarina, the managing director. Among its customers: Motorola, Jacuzzi, Gancia, Lavazza, Snaidero, 3M.

Pininfarina Group

With a history dating back to 1930, Pininfarina is today one of the leading service company within the automotive industry, able to offer to the OEM's creative solutions based on its know-how and flexibility through each stage of Concept and Design, Product and Process Engineering, NicheVehicle Manufacturing,as a full-cycle turn-key partner, or a provider of specific services. The company has more than 3,000 employees and operations in Italy, France, Germany, Sweden, Morocco and China. The current car input includes 5 new models: Volvo C70, Alfa Romeo Brera and Spider, Ford Focus Coupé-Cabriolet, Mitsubishi Colt CZC. Among the other customers: Ferrari, Maserati, Peugeot-Citroën, Renault, Jaguar, Honda, Daewoo, Hyundai, AviChina, Brilliance, Chery, Changfeng, JAC. As the Official Provider for the Olympic Winter Games of Turin 2006, Pininfarina designed, developed and produced 12.000 Olympic Torches and 150 Paralympics Torches and cured the design ofthe Olympic brazier.

The logo of the XXIV European Championship of Rhythmic Gymnastics in Turin is one of the few, in the history of the Worldand European Championships, that recalls music.
In fact, music is one of the protagonists of this sport, along with the gymnasts and the small apparatus.
Perhaps the first combination between movement and music was on a badge of the 1969 Varna World Championship, a figurine less stylized than the present one, that draws with a ribbon the curves of the treble (G key), called also violin key.

Later, in 1983 in occasion of the fist World Cup in Belgrade appears the representation of a figure that seems a musical sign, perhaps a quaver or a crotchet, with the small bar that a gymnast in movement use to prop on.